What a tragedy. The video was very sad to watch. Such a huge impact to the owner and his family. No fun for the employees, either, of course, and then you've got all the builders out there... nobody wins.
And; What a shock. I had always thought that Sonex sold well. Not as well as Van's, of course, but comparably with Zenith and Rans and Sling and Cubcrafters. I guess not!
Now that I think about it, my mistaken perception of Sonex's success was probably due to how much product development they always seemed to have going on: a prototype electric airplane, a jet, the wider "B" models, the Rotax firewall-forward, and now the high-wing, and most of the two-seater jet... That's a lot of new products in just the last 10 or 15 years (during which time Van's developed "just" the RV-14A, 14, and the RV-15 prototype).
As many others have commented: Apparently the market for a work-intensive "old-school" low-budget kit is very small. ("
Back in my day, we all built RV-4s the hard way, and there were many of us". Yes, ok, but how many of you would have built a kit with pre-punched holes if that had been an option? Or just bought a used RV-4 if those had been available?).
And: Apparently, nowadays, selling fancy toys to the wealthy is where the money is. (But we have known that for over 20 years, since the rise of Cirrus and of two-hundred-thousand-dollar LSAs.
Like Bryan pointed out, the average American has a lot less spare cash today than they did in the 80s and 90s, when you take into account how much things cost and how little income has gone up.
Everything is less affordable than it used to be, to a large fraction of the population, so fancy toys of all kinds are more profitable to make than less-fancy ones).
I optimistically imagine that, once the dust settles from all this... plans-built Sonexes will continue to be built, just as EZs and Pietenpols continue to be built. If they really are really good (and simple-enough) airplanes, then the plans and the community might be enough of a critical mass to keep things going for decades. Hopefully the components that are hardest to fabricate (weldments, cowlings, canopies) can be professionally supplied for a reasonable cost... but if the numbers are low enough, then, who knows. Fingers crossed. They seem like really neat airplanes.
I have still not flown in one but now I'm extra curious and will prioritize making it happen this summer.