Winglets are not effective on straight wing aeroplanes. Swept wings induce a span-wise flow which creates vortices (and therefore drag) at the tips. The winglets are there to reduce that drag.
Well, no. You are correct that winglets wouldn't do much for an RV-type airplane.
However, there is still plenty of spanwise flow on straight-wing airplanes. Think of it as if the higher pressure air under the wing is trying to sneak around the wingtip to get to the lower-pressure area over the wing. As a result, there are substantial wingtip vortices on straight wing aircraft, and even on aircraft with forward swept wings.
Consider that sailplanes often if not usually have winglets, and their wings tend to be about as unswept as wings get. Sailplane winglets improve the lift to drag ratio in certain flight regimes, and in some cases yield improved handling while circling.
Note that a winglet is never as effective at increasing the lift to drag ratio as would a span extension equivalent to the winglet height. However, the winglet does not increase the span (which is good for span-limited situations such as racing classes and facilities constraints), and also adds less root bending moment, which is good if wing stiffness or strength are constraining factors.
Maybe Steve Smith will chip in on this. I know that he has designed several winglet installations, including the set on my sailplane project. Steve also designed the wing profile on your RV-10
Thanks, Bob K.