Cute idea...
It's a cute idea, it paints a HUD image onto the backside of the spinning prop with a laser. Presumably, it controls the laser to only be lit when it is pointed at the back side of the propeller, so the beam never goes beyond the propeller disk. Since you can make the laser as strong as you want then, you solve the problem of the image getting washed out on bright sunlight.
Disadvantage is that it won't give you an image focused at infinity which a traditional HUD would do - your eyes will have to focus close to read the HUD information and then have to refocus far to see beyond the propeller. Not a big disadvantage, as the propeller disk is a few feet away from you, unlike the control panel. Another disadvantage is that the image will be limited to where the propeller disk is - no image to the top left of your field of view. And if the propeller stops turning, then you lose the image completely. Also, though not so much a problem with GA aircraft, since the image is not focused at infinity, it can't quite be made to line up visual cues with the view out the cockpit - so symbology to show where the runway is, and synthetic vision, won't work as well as it could.
Nonetheless, a smart idea worth considering.
--JCB