Knock out your old one with a punch or sacrificial screwdriver. A few thousandths on each side at a time until it pops loose. Grind th OD of your old race a few thou, and use it on top of your new one for a driver. Hammer in the new one by working around the race (cup). Try not to get too out of square. When the whacking sound changes it's pitch ALL the way around, you're seated.
Punch out the race as others have described. Throw the race in the freezer and the wheel in the oven (about 125-150 degrees) and bake. When the race is cold and the wheel is hot the race should just drop in.