There isn't really any consistency. You pull to open your Carb Heat and Cabin Heat, but you push to open your Throttle and Mixture.
Personally, I would want anything i'm not using to be hidden, or as out of the way as possible. If I don't need cabin heat, or carb heat, or cowl flaps, the knobs controlling them should be against the panel.
Just my $0.02. Maybe look in some military manuals for some of the fighters that had cowl flaps and see what their convention was, if there was one?