The 696 has an ultrabright screen for $2,899, but to say the 696 is not affected "at all" by direct sun is not fair to fellow readers. I was just stating the relationship of the price and effect of sun on the 696 and the iFly 700. At $499, my iFly 700 is very readable and as expected the 696 at $2,899 should be marginally effected by the direct sun.
I'm sure we both love our GPS, some might not be able to swing the $$$ for the Garmin. Garmin's great, but I'm sticking with my iFly 700 as they constantly update software with new features. For no charge. I'll always have the latest features without having to buy a new unit and save a ton on data costs each year. I think it all depends on what you want. I want a nice GPS and more "fun fuel" to go places and I get just that with the iFly 700.