Okay, here's a quick review:
Got the thing basically overnight due to UPS Ground being efficient between here and New Jersey. Today was actually quite pleasant, 70's and low humidity. But, for the cause, I cranked up the heat and turned on the seat!
After driving this way for about thirty minutes, I would say it does do something, but is not earth-shattering. You don't feel like you're sitting on a block of ice, but you don't get a sweaty back or . . . other body parts. When you reach down to feel the airflow, it is definitely cool to exposed skin.
I broke it open a bit, and construction is such that a sealed flange placed in the main 'cooling' portion of the seat, to make a donut hole for a stick or a crotch strap, should not greatly modify the utility. As it is, it used a centrifugal fan that discharges to one side, so air distribution is strictly via pressure differential.
My flying for the week is done, but next week I should be able to give it a good workout: Spamcan @ 1400' for 3 hours during rush hour over DC. I'll let you know . . .