Pretty much everything they have acquired resulted in a doubling of the retail price along with substantially higher repair costs. These speculative PE firms tend to find brands with strong and sticky demand that have financial issues. They inject the cash necessary and then milk that demand with generally very large price increases untill the demand dries up, then sell the assets. Its a fairly profitable approach when there are smart people running the show, but it tends to be unpleasant for the consumer and often results in driving the brand out of the business; Eventually competitors arrive with more realistic prices, but not always the case. In the interim, customers get a wallet dent. In cases like ours, the market is small, so competitors don't rush in.
If these guys start doubling conti prices, we can hope that superior sees the opportunity and steps things up to improve quality, keep prices constant and see a big boost in revenue.. Also possible they just follow suit, then everything is priced at Lyc levels. I see a scenariowhere this can drive things MUCH worse than they are right now depending upon how this plays out.
