What is it?
I downloaded the white paper and I can tell you, it tells you nothing other than it is a nanotechnology surface.
So a little research and I found the answer. Asperits.
(Or simply, little grains on the surface that make the water rest on more air than they do the material)
How does that work? Well notice that when water contacts a material it sucks on it and when it is exposed to air its water tension is really high. Hence a droplet of water on top is round and it is stuck to the material it is sitting on.
So with some assumptions added, it is a solution or suspension of very small little beads of alkylketene dimer (AKD) solidified into a nanostructured fractal surface.
If your asking how is that going onto paint, well probabaly a little opaque, so it will look like there is a film over it and yes Ken it would be a bugger to get off.
I am wondering how you would get it off. Sanding would work, a physical method, but chemically is going to be not easy. I have a feeling that alcohol or acetone will probably get it off but its not going to be great for the paint beneath,
I am with Ken, wait till they tell you how to get it off and then test it out. This is going to be tough to deal with. Solvents will not do much to it.
Other than that, anyone thinking that it will stop icing is probably right on the money. This makes Teflon look as sticky as bubble gum. I am DEFINITELY going to be wanting it on my leading edges if it checks out.