Well, maybe it's just a personal thing
Before getting into the race please let me clarify that no one in the race turns around the cooling towers, they are a reporting reference point when inbound to the second turn in the race. There are only two specified turns in the race and they are over easily identified locations on two airports.
It is an attitude thing perhaps and you are not alone in your skepticism, the EAA feels the same way about the race - "what's special about it and who cares really if the race is run?" Last year there were around 50 planes entered and I never saw a single person that was not positive about what was going on. The personalities are varied - a real boiling pot of homebuilt pilots and a variety of fast planes. Once you check in at Dayton on Saturday there is a evening dinner and race briefing for all competitors. Last year it was at the Dayton Engineering Club and this year it is at Wright Patterson AFB. My wife and I met some very interesting people there - that was a special treat in itself.
On Sunday morning there is another race pilots briefing and then the race begins with launching of the fastest classes first to minimize the passing. After that it is up to you to get from A to B to C and finally to D as fast as you possible can while obeying all the race and FAA rules. The quality of the field is a special thing about this race but what is going on in your own head is the most special - this race just makes it possible.
Bob Axsom