Here's some information you may be interested in from the AVWEB site:
http://www.avweb.com/news/maint/182905-1.html
"The hub slots of Airborne pumps are canted in the direction of rotation. For this reason, Airborne offers different pump models for clockwise and counterclockwise applications. The most common model numbers are 211CC and 441CC (for counterclockwise rotation) and 212CW and 442CW (for clockwise rotation). It's not difficult to break the code.
Installing a wrong-direction pump is a sure prescription for premature failure. Most Continental engines require a clockwise pump, and most Lycomings require a counterclockwise pump. But not always. "