Chalk lines for line up.
Get a clean bug spray bottle - couple of drops of Dawn or similar in a cupful of luke warm water.
Spray over the surface so it has a light misting of water.
Peel off the backing and using your glamorous assistant, line it up and slowly lay out - the water will allow a little time to re align - similar to applying vinyl decals, then using a smooth squeegee, start down the centreline and work outwards.
Use a scalpel to pick out the letters and carefully apply them to the side of the beer fridge.
Oh, while you are there, reward yourself with cold suds
